The world of tourism is back in Barcelona with the long-awaited return of the B-Travel 2024 show at Fira de Barcelona.
This annual event, which marks the official start of the 2024 tourism season, brings together nearly 130 direct exhibitors and more than 650 brands in an exhibition that promises to broaden the horizons of travelers eager for new experiences.
From March 15 to 17, 2024, palace 8 of the Montjuïc venue will be the epicenter of excitement and inspiration for those looking to plan their next adventures. With a 21% increase in the number of exhibitors over the previous year, B-Travel promises to offer a wide range of destinations and options for all tastes and budgets.
This year, the focus is on quality and sustainable tourism, as well as experiential proposals that allow travelers to immerse themselves in the culture and authenticity of the destinations they visit. From city breaks to nature retreats to exciting outdoor adventures, B-Travel has something for everyone.
B-Travel 2024, a world-class event
The big names in the Spanish tourism sector, such as Renfe, Port Aventura World and Paradores de Turismo de España, will be on hand to showcase the best of what Spain has to offer.
In addition, visitors will have the opportunity to explore rural tourism proposals, caravanning and even LGTBIQ+ options.
Under the slogan “Where your trip begins”, B-Travel offers a showcase of possibilities for those who wish to organize their vacations in different autonomous communities in Spain or abroad.
From Andalusia to Aragon, through the Balearic Islands and beyond, official tourism organizations will be present to showcase the best of each destination.
Among the novelties this year is the participation of the province of Biscay, which joins the fair for the first time, representing the offer of the Basque Country along with Vitòria-Gasteiz. This inclusion demonstrates the growing diversity and breadth of destinations offered by B-Travel.
International destinations
In addition to national destinations, there will be an outstanding international presence with countries such as Brazil, Cuba, Croatia, the United States, the Dominican Republic and more, offering their tourist attractions to visitors.
In addition, specialized agencies will offer options for more exotic destinations, from Albania to Vietnam.
But B-Travel is not only designed for enthusiastic travelers, but also for industry professionals. Activities such as the ACAVe Travel Market and the B-Travel Job Market Place promote business relations and collaboration between companies and travel agencies.
B-Travel 2024 promises to be an unforgettable experience for all who attend Fira de Barcelona, whether in search of new adventures or business opportunities in the exciting world of tourism.
