“El Rey de la Magia”, an iconic magic store in the heart of Barcelona, has been operating uninterruptedly for more than 140 years. Since its opening in 1881, it has become a cultural symbol and a reference for magic enthusiasts, both in Spain and internationally. Located in the Gothic Quarter, the store’s facade retains a mysterious air, with the image of a conjurer and a large question mark that intrigues passersby.
The King of Magic: 143 years of history
Founded by the Catalan magician Joaquín Partagás, the store has maintained its commitment to the sale and construction of handcrafted illusionist items. Partagás, who saw a growing demand for magic among the high bourgeoisie in the late 19th century, opened this business with the intention of offering tricks and tools to local magicians. Since then, “El Rey de la Magia” has been a key player in the development of illusionism in Barcelona. The store has survived multiple challenges, including wars and pandemics.
Although its facade indicates that the business began in 1881, there are records that suggest that the store may have been operating since 1878. According to history, Partagás chose the date 1881 because it is capicua. This is a detail that reflects the peculiar and charming character of the founder.
Despite its long history, Guinness World Records does not recognize “The King of Magic” as the oldest magic store in the world. That title is held by Davenports in the United Kingdom, founded in 1898. Nevertheless, those in charge of the store in Barcelona continue to claim its position as the longest-lived.
Time travel
The establishment has preserved its original atmosphere, making visitors feel as if they have traveled back in time. Upon entering, customers are greeted by the sound of a tinkling bell and the aroma of old wood. The owners explain that they have worked hard to maintain the essence of the place, preserving traditional elements that make the store an authentic portal to the past. This nostalgic and caring approach has allowed them to maintain its authenticity over the decades.
One of the peculiarities of “El Rey de la Magia” is its sales system. Instead of conventional transactions, customers can enjoy live demonstrations of the tricks for sale. If a customer decides to purchase a trick, he or she is taken to a section hidden behind curtains, where the secret is revealed. This interactive and personalized approach has made the store stand out in the world of magic.
The store offers products for all kinds of audiences, from children to professional magicians. In fact, several renowned illusionists have used their products for theater shows. The managers assure that there is no ideal age to start in the world of magic, so they have an extensive catalog of tricks for all levels of experience.
Personalities in El Rey de la Magia
Throughout its history, “The King of Magic” has attracted a number of international celebrities. Celebrities such as Woody Allen, Pablo Picasso and Leonardo DiCaprio have visited the store, with DiCaprio even enjoying a private show. This international relevance has established the store as an emblem not only of Barcelona, but of the world of magic in general.
In short, “El Rey de la Magia” is not just a store selling illusionist items, but a living testimony of the rich history of magic in Barcelona. Maintaining its authenticity and tradition, this establishment has survived more than a century, and continues to be a place where magic and nostalgia intertwine, offering a unique experience to all who cross its doors.
Image courtesy of https://www.elreidelamagia.cat, all rights reserved.
