El Rey de la Magia, a corner where illusion has not died for 140 years.

El Rey de la Magia, the most emblematic store of illusionism in Barcelona, continues to surprise locals and tourists after more than 140 years of history. Located in the heart of the Gothic Quarter, on Carrer Princesa, this space has managed to preserve its essence since Joaquim Partagàs founded it in 1881, although there are records that suggest that the business may have started in 1878.

A portal to the past

Walking through the doors of El Rey de la Magia is like stepping into another century. The atmosphere of the place envelops you with its mystery and nostalgia, from the sound of the bell as you enter to the scent of old wood that permeates the air. The store has stood the test of time, overcoming wars, pandemics and the constant changes in consumer trends, while maintaining its authenticity. The facade, decorated with the figure of a conjurer and a question mark, invites passersby to enter and discover a world where magic is tangible. In the window, magic wands, playing cards and other gadgets seem to whisper stories of a time when illusionism dominated theaters.

More than a store, a cultural reference

El Rey de la Magia is not just a business; it is a symbol of the magic tradition in Spain. Since its foundation, it has served as a meeting point for professional and amateur magicians. Here, beginners and experts can find everything from basic tricks to exclusive pieces of illusionism. In addition, they offer courses and cultural activities for all ages, fostering interest in the art of illusionism. Children and adults can learn the basics of magic, while the more advanced can perfect complex techniques.

The art of magical selling

The shopping experience at this store is unique. Instead of just selling the products, the owners conduct live demonstrations, allowing customers to see the trick in action before purchasing it. Once a decision has been made, the shopper is taken to a secret area behind curtains, where the secret of the trick is revealed. This approach keeps the essence of magic alive, making each visit an unforgettable experience.

A legacy with character

Joaquim Partagàs, founder of the store, chose the date 1881 because it is a capicua, a detail that reflects its peculiar and charming character. Although the Guinness World Records recognizes Davenports, in the United Kingdom, as the oldest magic store in the world (founded in 1898), those responsible for El Rey de la Magia proudly defend their title. “Within the industry, there are few of us and we know each other. There is no record of any other store older than this one,” they say.

Magical personalities

Famous figures such as Woody Allen, Pablo Picasso and Leonardo DiCaprio, who even enjoyed a private show there, have passed through the doors of El Rey de la Magia. The store has transcended its status as a local store to become an international point of reference in the world of illusionism.

An experience that transcends generations

El Rey de la Magia is more than a store; it is a living testimony to the history of magic. The current owners, Pau Martínez Llop and Pere Rafart, have worked hard to preserve the essence of the place, maintaining the traditional elements that make it so special. Every detail, from the doors that you must open manually to the personalized approach to sales, transports you back to a time when magic was a revered art and surprise was part of everyday life.

Magic is still alive in Barcelona

In a world where everything seems to be just a click away, El Rey de la Magia reminds us that there are still places where tradition, nostalgia and illusion can coexist. Whether you are passionate about illusionism or just looking for a different place in Barcelona, this store is a must stop.