Diversity and inclusion are increasingly taking center stage in different sectors of society and the sex toy industry is no exception. In this context, a unique sex toy store has opened its doors in Barcelona: Belover.
After its success in Madrid, the brand has decided to expand and offer women and people with vaginas in Barcelona a safe and welcoming space where they can explore their sexuality freely and without taboos.
Located on Gran Via de les Corts Catalanes, this 300 square meter store has been designed with a clear philosophy: to empower women and encourage their self-discovery in the field of erotica and sexuality.
From the moment you cross the threshold of Belover, you can feel a welcoming and non-judgmental atmosphere.
Belover, the new sex toy store
The design of the space has been carefully planned to provide a pleasant and comfortable experience. The themed areas, arranged in islands, range from sexual make-up to erotic sweets, including a section dedicated to BDSM, lingerie and vibrators.
The store’s color palette is composed of warm, pastel colors, creating a sense of calm and comfort. Lighting is another key factor, as it contributes to the creation of a pleasant atmosphere and highlights the products on display.
But Belover is not just a store where you can buy sex toys. It differentiates itself from other well-known brands by allowing its customers to see and touch the products in person.
This visual and tactile experience offers interested parties the opportunity to peruse the toys on display before making a purchase decision.
Diversity of products, lectures and workshops
In addition to its wide selection of products, Belover will also offer a variety of workshops and talks in Barcelona on the most popular products and how to use them correctly.
Lingerie showrooms and joint events will also be organized with other leading brands in the sector, such as Satisfyer or Lelo, to create synergies and position Belover as a reference brand in the market.
With the opening of its store in Barcelona, Belover continues its business expansion and consolidates its position in the erotic toy industry in Spain.
The brand already has an annual turnover of more than 4 million euros and more than 30 employees. By 2025, these figures are expected to increase even further, reaching 6 million euros and expanding its philosophy throughout the country.
In addition to the physical store, Belover has also recently revamped its online store, giving customers the option to browse and purchase its products from the comfort of their homes.
