The video game industry is constantly growing and expanding, and Barcelona has become one of the main destinations for companies in the sector. A further sign of this is the recent €25 million investment by a group of European industry pioneers to create a new studio in the city – Bespoke Pixel.
Why open a videogame studio in Barcelona?
According to the acting Minister of Business and Labor, Roger Torrent, this decision demonstrates the consolidation of Catalonia as a reference ecosystem in the field of video games. Torrent stressed that the video game industry is a strategic sector for the Catalan economy, as it generates a large volume of business and is a source of quality employment. At this moment, the studio starts its work with a number of 50 jobs.
Barcelona will become Bespoke Pixel’s main headquarters in Europe and will be dedicated to the design and development of AAA video games for console and PC. The founders of the company have had the support of Barcelona Activa and Acció, of the Generalitat de Catalunya, to carry out this ambitious project.
For her part, the president and councilwoman for Economic Promotion of the City Council, Raquel Gil, pointed out that “the city is a great hub of entrepreneurship, creativity and the video game industry”. Gil stressed that Barcelona Activa “is doing a very good job in creating quality employment and accompanying international companies seeking to establish themselves in the city”.
What we know about Bespoke Pixel
David Polfeldt, the CEO of this company, is a veteran of the video game industry with extensive experience in game development. In addition to his experience, Polfeldt has also been recognized for his leadership and strategic vision.
His approach to game creation focuses on the importance of narrative and player immersion. In an interview with the specialized media GamesIndustry.biz, Polfeldt explained that “narrative is a very powerful tool to create immersion, but it is also a very fragile tool. If you misuse it, you can break the player’s immersion.”
With Bespoke Pixel, Polfeldt seeks to create games that stand out for their quality and originality, and that offer players unique and unforgettable experiences. The opening of this new video game studio in Barcelona is very positive news for this industry in the city and in Catalonia. This new study will not only generate quality employment and contribute to the local economy, but will also help to consolidate Barcelona as one of the main destinations for companies in the sector in Europe.
