The essence of Dr. Martens, a brand that has left an indelible mark on the history of fashion and culture, has landed in the heart of Barcelona, establishing its second point of sale in the Catalan capital.
Since its inception, the brand’s iconic boots have become a symbol of rebellion and self-expression, associated with cultural movements and renowned bands such as the Sex Pistols and The Clash.
The British brand, which transcends the boundaries of convention, opened its new store at number 53 Passeig de Gràcia, displaying 144 square meters distributed over two floors.
This space not only houses a full range of models, from classic Chelsea boots to the latest moccasins, but also reflects the values of rebellion, self-expression and creativity that have been its hallmark.
Dr. Martens and its unmistakable stamp
The outstanding artist and illustrator Be Fernández has impregnated the walls of the premises with her exclusive creation, a seven-meter mural called “Roar”. This mural, located on the upper floor of the establishment, displays a burst of colors and shapes that reflect the strength and authenticity that characterize the brand.
Not only does it pay homage to the essence of Dr. Martens, but it also pays tribute to Barcelona, capturing its distinguished skyline with the iconic Sagrada Familia and other emblematic buildings.
This opening in Barcelona represents another milestone in the commercial expansion of Dr. Martens in Spain, being the sixth store in the country.
Its incursion into the Spanish market reflects not only a commercial interest, but also a commitment to connect with the vibrant urban and cultural scene in cities such as Madrid, Valencia and now Barcelona.
The brand, with six decades of history, maintains its roots in Wollaston, Northamptonshire, keeping its production “made in England”.
Now, online sales
Now under the tutelage of the giant Permira, specialized in investment and venture capital, Dr. Martens is not only limited to physical stores, but also expands its presence in the online arena through its own platform and other leading marketplaces such as Zalando.
The arrival of Dr. Martens on the streets of Barcelona not only represents the expansion of an iconic brand, but also the fusion of two distinctive cultural elements: the history of the brand and the architectural and artistic richness of a city like Barcelona.
This opening, marked by creativity, authenticity and rebelliousness, promises to provide fashion and accessories lovers with a unique experience in the heart of one of Europe’s most vibrant cities that demands style and fashion presence.
