Barcelona has enthusiastically welcomed the arrival of one of Europe’s largest drugstore chains, Rossmann, which has opened its first store in Barcelona, also becoming the largest in Spain to date.
Strategically located at the intersection of Calle Berlín and Calle Numancia, between Les Corts and Sants, this new store occupies an impressive 1,000 square meters of space on the first floor of offices, consolidating its position as the company’s flagship store in Spain.
Rossmann, founded in 1972 in Hannover, Germany, has pioneered the self-service drugstore concept, which has enabled it to expand rapidly and now has more than 4,000 points of sale in eight European countries.
Its arrival in Barcelona represents an important milestone in its international expansion strategy, which includes an investment of approximately 200 million euros to establish itself in new markets and consolidate its presence in existing ones.
Rossmann Drugstores in Barcelona
The opening of this new store in Barcelona is just another example of the success and popularity Rossmann has experienced since its arrival in Spain in 2020, with stores already established in places such as Valencia, the Balearic Islands, Granada, Denia, and in Catalonia, in Sitges and Sant Pere de Ribes.
With this new opening, the German multinational now has a total of 23 stores in Spain and plans to close the year 2024 with at least fifteen more, as part of its ambitious expansion plan in the country.
What sets Rossmann apart is its broad product assortment, which includes a wide variety of beauty and personal care items, accessories, household cleaning, organic food, baby products and much more.
With more than 12,000 different products available on its two floors, customers can find everything they need under one roof, from private label products to well-known external brands.
Promotions and launches
In addition, to celebrate its arrival in Barcelona, Rossmann has launched a special promotion, offering a 20% discount on all makeup items. This special offer is just one example of Rossmann’s commitment to offer quality and variety at affordable prices to its customers.
But Rossmann is not only a drugstore chain concerned with meeting the needs of its customers; it has also demonstrated a strong commitment to sustainability and corporate social responsibility.
Through initiatives to reduce its environmental impact and promote ethical business practices, Rossmann has earned the trust and loyalty of its customers, making it a preferred choice.
Rossmann’s arrival in Barcelona represents an exciting addition to the city’s retail landscape, offering residents and visitors a new option for their beauty, personal care, home care needs and more.
