A new hairdressing Beauty Lab arrives in Barcelona at La Maquinista shopping center.
The Dyson brand opted for this new location, in addition to its stores in Paris and London, so that in the Catalan capital customers can also live an interactive experience aimed at better understanding the drying technology.
Dyson revolutionized the way hair was dried and shaped by blow-drying and then flat ironing and styling.
The aim of the newly opened Dyson Beauty Lab in Barcelona is to create a futuristic space where customers can discover and experience Dyson Hair Care technology and hair science engineering for themselves.
This new Beauty Lab perfectly combines an illuminated, modern and avant-garde design with a showcase of the British company’s technology.
The site offers demonstrations and styling tips from experts.
In fact, if you go to visit the store, you can check out the use of Dyson products through a 30-minute one-on-one appointment.
A new Beauty Lab
But if you want to book a hair styling session, you can do so with the professional stylists at the Dyson Beauty Lab.
You will be able to discover the effects of the technology developed by the firm on your own hair. This hairstyling session is priced at 20 euros. However, if you purchase a flat iron, styler or blow dryer, the session is free of charge.
James Dyson, the company’s founder and chief engineer, stresses that the brand does not offer a new hairdressing concept. Dyson Beauty Labs is unlike any other hair salon.
The goal is to bring hair science research directly from the brand’s laboratories, directly to customers.
In doing so, they aim to help users better understand their hair and how to use Dyson technology to have beautiful, well-groomed hair.
In this way, Dyson experts guide visitors to use the most appropriate tools according to their hair type and styling needs.
In fact, if you like details and luxury, Beauty Lab offers you the option to create a personalized case to store Dyson products by engraving up to 3 initials of your name, for example.
The most outstanding product
It is undoubtedly the Dyson Supersonic dryer that allows air temperature control.
It has good power, fast drying, causes less damage to the hair fiber and gives more shine to the hair.
It differs from traditional dryers in that it can measure the air temperature more than 40 times per second in order to regulate the outlet temperature.
