The twentieth edition of ISE, Audiovisual Integrated Systems Europe (ISE) held in Barcelona has concluded with a resounding success, setting record figures and consolidating itself as one of the most important events in the sector.
Over four days, the show attracted nearly 74,000 visitors from 162 countries, marking an impressive 27% increase compared to the 2023 edition.
The closing of the fair was announced on February 2, and the numbers speak for themselves. The day of January 31 was especially noteworthy, reaching an unprecedented 51,617 visitors in a single day, setting an all-time record for the fair.
Total attendance during the four days was 73,891, 27% higher than the previous edition.
The ISE Fair and its impact on the fairgrounds
The fair occupied the entire Gran Via venue of the Fira de Barcelona in L’Hospitalet, distributing 1,408 exhibitors in eight pavilions and covering an impressive 82,000 square meters.
ISE CEO Mike Blackman expressed his continued commitment to being a global platform for all professionals in the audiovisual industry.
In addition to its impact within the fairgrounds, the fair has triggered record occupancy in hotels, restaurants and entertainment venues in the city of Barcelona.
This phenomenon not only highlights the relevance of the event at the professional level, but also its ability to boost the local economy and the tourism industry.
Catalan companies: business projections
The participation of 30 Catalan companies in the pavilion of the Generalitat de Catalunya has contributed to the success of the fair. These companies, which represent a 10% increase over the previous year, expect to generate around 3 million euros in business volume in the coming year thanks to the meetings and visits made during the congress.
Roger Torrent, Minister of Enterprise and Labor of the Generalitat, praised the exceptional nature of this edition and highlighted how it has helped to position Barcelona and Catalonia on the international stage.
The presence of these companies reflects Barcelona’s ability to attract and support events of this magnitude.
Positive balance of Fira de Barcelona
Constantí Serrallonga, general director of Fira de Barcelona, expressed his satisfaction with the development of the fair and highlighted the significant growth in both the number of visitors and exhibitors. In addition to being a leading international event, the fair has become a source of pride for the city and the region.
Barcelona’s projection as the fair’s venue demonstrates its potential for continued growth and its role as a host of world-class events.
The 20th edition of the ISE fair in Barcelona closes a golden chapter in its history, exceeding expectations and leaving an impact on the audiovisual industry and the local economy.
