H&M, the iconic Swedish fashion brand, continues its expansion in Barcelona’s prestigious Paseo de Gràcia. In an exciting announcement, the company unveiled the upcoming opening of a new COS store at number 33 on this iconic avenue.
It replaces Weekday, another H&M group brand that had been operating there since 2008. COS, a brand known for its elegant and minimalist design, moved to this location after closing its previous store at number 27, located on the first floor of the famous Casa Malagrida, last May.
The opening of this new store is scheduled for Friday, October 13, 2023 and will be celebrated with special activities throughout the weekend, including complimentary drinks and DJ sets.
COS has become a beloved brand in Barcelona and its return to Passeig de Gràcia is cause for celebration for lovers of elegant and contemporary fashion.
H&M’s new COS store and other news
This is not the first time H&M has shown its commitment to Passeig de Gràcia. In May, the company reopened its flagship with several new features, including the introduction of a second-hand sales section.
This strategy demonstrates H&M’s continued interest in this prime shopping district and its willingness to adapt to changing consumer needs and preferences.
The opening of a COS store on Passeig de Gràcia is not only exciting news for fashion enthusiasts, but also highlights the importance of this area as an upscale shopping destination in Barcelona.
With its focus on quality, design and sustainability, COS remains an attractive brand for those seeking a modern and sophisticated style.
H&M opened its first COS store in Spain in 2008 and since then, the brand has gained a loyal following for its commitment to quality and aesthetics. When COS closed its previous store in Barcelona in June 2023, the company mentioned plans to relocate to expand the store’s space.
Location in an internationally renowned site
Instead of looking for a new location in the city, H&M prioritized strengthening the COS brand and reorganizing on Passeig de Gràcia, an internationally renowned shopping destination.
This strategy demonstrates the company’s flexibility and vision for the future, as it seeks to offer consumers exceptional shopping experiences and align its market presence with current trends and preferences.
In addition to the opening of the COS store, this fall the company plans to open a store of the Nordic brand Arket, marking its first physical location in the Spanish market.
