H&M’s flagship Weekday store, which has been a meeting point for lovers of trends and stylish clothing, has closed its doors on Barcelona’s central Paseo de Gracia.
This closure marks the end of an era in the Catalan capital and many are wondering what the future holds for the city’s fashion and community.
The news of Weekday’s store closure has left many surprised. This brand, part of the H&M group since 2008, had become a symbol of avant-garde and responsible fashion in the urban fabric of Barcelona.
The store, which opened in 2020 at 33 Paseo de Gracia, had captured the attention and admiration of fashion lovers with its focus on basic and unique garments, along with its dedication to craftsmanship in denim fabrics.
From the original industrial ventilation ducts to a fluorescent yellow staircase leading to the second floor, every detail of the store was designed to reflect the essence of the brand.
The change on the fashion horizon due to the closure of H&M’s Weekday Store.
Weekday not only stood out for its unique style, but also for its focus on sustainability. In a world where fast fashion often prevails, this brand had opted for a different path.
Approximately 80% of its garments were made from sustainable materials and also offered customizable options that allowed customers to create unique garments.
While Weekday was still part of the “fast fashion” world, it was striving to reduce its carbon footprint and promote more conscious consumption.
Turning a new page in the City of Barcelona
The closure of the Weekday store in Barcelona marks a significant change in the city’s fashion landscape. The decision to close the brand’s only store in Spain has left fashion lovers and the community at large with a feeling of nostalgia.
However, not all is gloomy on the Barcelona fashion horizon. The space that formerly housed the Weekday store will welcome a new addition: the Cos store, another brand owned by the H&M group.
This transition could bring with it a shift in fashion focus and present new opportunities for trend-lovers in the city.
Reflection of a major change
The closure of the Weekday store is not just an isolated event, but reflects a broader trend in the fashion industry. Brands and stores are constantly evolving to adapt to trends.
