The brand will culminate its “IQOS ILUMA” evening events on March 30 at the Port Vell lookout point in the Barceloneta district.
During their stay in the city, the new generation of tobacco warmers will be able to continue living an unparalleled immersive experience.
Art, gastronomy, design and innovation, for the event IQOS ILUMA has a 12 meter high structure full of color and light.
After the launch in Switzerland and Japan, Spain was the next country to make the IQOS ILUMA induction tobacco heating device available.
Gastronomy and art at “IQOS ILUMA” events
One of the main attractions is the live art exhibition of urban artist Sfihr, who through the light painting technique the artist manages to give life to photoluminescent works in real time.
And what can we say about gastronomy? You will be able to enjoy a magnificent experience offered by chef Mario Sandoval, with a menu using non-combustion cooking techniques.
Meanwhile, in the main dome at a central bar, a selection of cocktails by bartender Adrian Sehob, prepared from organic ingredients, is offered.
“IQOS ILUMA” and its smokeless alternatives
The presentation of the device that managed to radically modify the heating technology on the market is a smoke-free alternative to adult smokers.
For this purpose, IQOS ILUMA was able to incorporate the SMARTCORE INDUCTION SYSTEM™ technology, which allows the tobacco to be heated by an induction system.
It offers less odor, zero residue and no need to clean the device.
