After captivating on the 080 Barcelona Fashion runway with a collection inspired by the iconic Route 66, Lola Casademunt takes an exciting step by reopening the doors of its flagship store located at Rambla Cataluña, 72.
This reopening marks a significant milestone in the expansion plan of the brand, which already has 25 of its own stores worldwide.
The Catalan firm, originally from Cardedeu, has carried out a complete renovation of its flagship store, adapting it to the evolution of the brand. The new design of the space stands out for its innovation and modernity, using noble materials that generate a feeling of warmth without losing the characteristic elegance of Lola Casademunt.
The lighting, a prominent feature in the store, has been designed with advanced technology, creating a “lighting 2.0” that enhances specific areas and special displays. The decoration is characterized by straight lines and monochromatic spaces, highlighting the intense colors of the firm’s pieces.
Lola Casademunt: a space for all collections
Inside the flagship store, customers will find the collections of the brand’s two distinctive lines: Lola Casademunt, a more casual line, and Lola Casademunt By Maite, the premium and personal line of the creative director, Maite Casademunt.
The reopening of the store on Rambla Cataluña is not only a step towards the future of the brand, but also a tribute to its past, as this space was the first Lola Casademunt store in Barcelona.
The renovation and reopening of the Barcelona store are part of the expansion plan of Lola Casademunt, which recently opened a store in Saudi Arabia, its second international store after the one in Andorra. In total, the brand has 25 of its own stores and 685 multi-brand points of sale in more than 28 countries.
National and international growth
In full commercial development phase, Lola Casademunt has experienced significant growth both nationally and internationally. With 23 company-owned stores, four franchises, 40 corners in El Corte Inglés and 800 multi-brand points of sale in Spain, the brand has consolidated its presence in the national market.
Internationally, it has two boutiques, 15 corners in Mexico with El Palacio de Hierro and in Portugal with El Corte Inglés, and almost 700 wholesale points of sale in 28 countries. The online channel also plays a key role in the distribution of the company, which operates through its e-commerce, department store marketplaces and Zalando.
Closing 2022 with revenues of €28.5 million, an impressive 90% increase compared to 2021, Lola Casademunt plans to continue its solid growth in 2023.
The store renovation and strategic expansion are indicative of a brand that follows fashion trends.
