The “sell everything” Miniso opened its third store in Barcelona. The popular Chinese-born, Japanese-inspired chain brand opened another location in order to expand in the Catalan capital.
The stores are located in:
- Miniso, number 33 of Via Laietana.
- Miniso, Gran Via 2 shopping center.
- And Miniso the new premises, at number 104, Gran de Gràcia street.
They have had an overwhelming success because of the variety of products they offer with different items that you never even thought you would need.
The third store was opened on March 17 and is slightly smaller compared to the other two.
But it continues with its low prices offering decorative products for the home, stationery, beauty, handbags, accessories, electronics.
It also has licenses from Adventure Times, Cartoon Network, Disney and its villains and the Minions.
Variety of products at Miniso
You can find stuffed animals, watches, lamps, sports equipment, toys and school supplies. Infinity of products at an excellent price.
The design of its products comes from the Miniso Original Design Academy, MOD, where professional designers from Japan, Korea, Spain, Denmark, among others, work.
The objective is to reach all audiences through the variety of products. That is why its target is so broad and its prices are reasonable.
Miniso has 5000 stores in 80 countries and Spain is one of them.
They call themselves a “happy store,” and happiness is a key focus of their campaigns and brand positioning.
