Natura, the Barcelona-based brand founded by Sergio Durany, has opened an ephemeral store in Passeig de Gràcia.
The store opened on October 13, 2023 and will be open until February 29, 2024, seeks to capture the essence of markets around the world and offer a unique shopping experience to Barcelona’s residents and visitors.
Located at number 11 Passeig de Gràcia, Natura’s ephemeral store is a tribute to the diversity and richness of traditional markets found all over the world.
Despite its location in Barcelona’s most important shopping center, this temporary store transports visitors to exotic destinations through its decoration and product offerings.
Despite having a distinctive aesthetic compared to the brand’s other physical points of sale, the ephemeral Natura store maintains the essence of calm and tranquility that is characteristic of the brand.
Customers will be surrounded by fabrics that simulate traditional market canopies and cardboard boxes that they can use to store their purchases while they continue exploring.
Inside the store, visitors will find a wide range of products ranging from fashion and accessories to fragrances and wellness items. In addition, Natura has promised to offer exclusive products.
An ephemeral tent to tour the world’s treasures
Natura’s ephemeral store is presented as an itinerant showcase of cosmopolitan treasures, with a careful selection of products that promise to capture the brand’s unique essence.
From fashion to fragrances, games, wellness products and everyday items, the store offers a wide variety of options for all tastes.
Natura, founded by Montse and Sergio Durany, has stood out for its ability to discover and share unique gifts from all over the world.
This enterprising couple started the brand after traveling and returning with quirky gifts that captured their imagination and that of their customers. The ephemeral store seeks to convey this same sense of exploration and discovery to all its visitors.
Immerse yourself in a sensory experience
Every detail of Natura’s ephemeral store has been carefully considered to offer a unique sensory experience. The webbing intertwined in the space guides visitors through a journey that awakens the senses, transporting them to exotic markets without having to leave the heart of Barcelona.
In addition, cartons play an integral role in the customer experience and are used for product presentation.
The opening of Natura’s ephemeral store in Barcelona strategically coincides with the Christmas season, when the spirit of giving and receiving gifts is at its peak.
