Discover Nerety, the revolutionary ephemeral store that promotes up-and-coming designers and brands in the fashion world. It is the best emerging fashion store that has arrived in Barcelona with a fresh and exciting proposal.
Nerety is a digital urban clothing store dedicated to giving visibility to up-and-coming designers and brands that often go unnoticed in the mainstream fashion world.
For those looking to move away from mass brands and discover the unknown, Nerety presents itself as an intriguing option.
Nerety, promoting emerging and unknown fashions
Nerety’s debut in Barcelona promises to be an exciting and stylish event. The event is scheduled for September 14, 2023 at Frankie Gallo Cha Cha Cha pizzeria, located on Marquès de Barberà street, in the heart of Raval.
Admission is completely free and the doors will be open to the public from 7 p.m. to midnight.
What makes this event even more interesting is its unique approach. Nerety has chosen to move away from the traditional “showroom” format that other emerging fashion stores tend to use. Instead, they have decided to merge concepts such as “afterwork” and “pop-up”.
The goal is to create a space where art, music and fashion lovers can connect in a relaxed and festive atmosphere. Attendees will be able to enjoy food, drink, live music and, of course, a selection of emerging clothing.
Nerety’s story began in 2020, when two young people from Barcelona, Alex Puigmal and Javier Bonnin, decided to join forces and create a platform that would highlight emerging urban fashion.
In the midst of the pandemic, these visionary founders had two clear objectives:
- Bringing emerging urban fashion brands with potential to young people who were looking for current trends and wanted to get away from conventional brands and “fast fashion”.
- Helping emerging brands with limited resources to increase their visibility and sales.
Fashion and technology in one place
In a world where technology and the Internet make it more accessible than ever to create a clothing brand, Nerety has stood out as a filter that selects and promotes the best emerging urban fashion brands.
Over time, Nerety has evolved and refined its approach. While in its early days it welcomed all kinds of emerging brands, the platform has begun to focus on brands with a voice of their own within emerging urban designer fashion.
They have become a filter in a niche market, selecting brands that seek to stand out in the streetwear world and aspire to be transcendental.
The project has become a channel of exposure that offers exclusivity and quality.
