Bershka opens its new store in Portal de l’Àngel with a unique and innovative space to customize your clothes, bags and shoes: the CustomLab.
In this new fashion laboratory, fashion fanatics can create exclusive and unique garments that no one else can wear.
The customization process is easy and fun thanks to the interactive screens in the center of the space.
Customers can choose the technique, the garment they wish to customize, the color, the motifs and drawings or a personalized phrase.
In addition, fashion specialists are always available to help and advise customers.
CustomLab to customize your clothing
CustomLab not only offers the possibility to customize clothing, but also bags and shoes.
Customers can add embroidery to the tongue of their sneakers, as well as lacing accessories such as chains and custom badges.
Customers can also add elements such as digital prints, embroidery and other unique accessories to their pieces.
Bershka’ s new space in Portal de l’Àngel is a unique experience in Spain and in the world.
It is the first fixed and permanent space of these characteristics in Spain.
In Custom Lab you will find a central island with interactive screens that allow you to choose the technique, color, motifs and drawings or a personalized phrase.
Once you have created your design, you will receive a purchase ticket and you will be able to see how they customize your clothes live.
This concept was already established online through the Bershka app and has been found to delight customers.
To complement the new exclusive space for customizing pieces, Bershka has carried out a complete renovation of the store.
The new store is located in a historic 19th century building and has an industrial style, with recycled furniture and neutral tones that allow the collections and clothing to stand out.
Sequences of side cabinets create intimate spaces where pieces are framed by style or look, rather than by collection.
Fashion and decoration
The store uses unique shades of color as decor along with an eye-catching bright red staircase.
It is an environment where you can live an experience that combines modern airs with the old architecture of the city.
Bershka’s CustomLab is the perfect place for fashion fanatics who want to create unique and exclusive garments.
With digital printing techniques, embroidery and exclusive accessories, you can design clothes, bags and shoes and make them unique.
If you love fashion and original outfits full of color and with a personal touch, in CustomLab by Bershka you will look the way you really want.
Address Bershka: PORTAL DE L’ANGEL, 24.
Do you know the history of Bershka ?
Bershka is a Spanish-French clothing retailer created in 1998 in Spain. It is part of the Spanish Inditex group, which also owns popular brands such as Zara, Massimo Dutti, PullBear, Oysho, Uterqüe, Stradivarius and Zara Home. Bershka was created to target a younger audience, and now has more than 1,000 stores around the world.
The name Bershka is an abbreviation of a Spanish phrase that roughly translates as “clothes for young people”. Its history is closely linked to the history of the development of fashion in Spain and to the continued success of Inditex as a leading group in the textile industry. The Group’s original founders, Amancio Ortega and his first wife Rosalía Mera, established the textile company Confecciones GOA in La Coruña, Spain, in 1963.
Inditex Group
In 1975, Inditex was created with the objective of providing fashionable clothing to young people at affordable prices. Companies like Bershka, which bore no name or symbol, helped Inditex become one of the world’s leading fast fashion brands. In 1998, Inditex opened its first Bershka store in Barcelona, and the brand quickly grew in popularity.
Expansion of Bershka
Bershka’s expansion has been innovative. In addition to its more than 1,000 retail stores worldwide, Bershka also allows customers to shop at the touch of a few buttons through its online store and Select app. This approach focuses on offering customers a unique shopping experience that reflects their individual style and tastes.
Bershka not only offers online shopping, but also has a flagship store inside the Inditex offices. Workers dream of being able to go shopping for food or clothes during their lunch break, and at Bershka’s flagship store, that dream is made possible.
Bershka’s vision
Bershka offers its customers fashion, style and beauty at affordable prices. The company logo is a simple, monochromatic insignia with the brand name written in Trade Gothic Regular font. It is a symbol of timelessness, modernity and urbanity, reflecting the brand’s ongoing commitment to the principles of sustainability.
The fashion offered by Bershka is modern and reflects the ever-changing aesthetics and pop culture of its younger target audience. Bershka combines current trends with timeless basics to create collections that are on-trend every season. Its products are designed with a minimalist approach that appeals to a range of different tastes and styles.
Bershka today
Today, Bershka is a world-renowned brand with more than 1,000 stores worldwide and an active online presence. Despite its global reach, the company remains focused on its mission to provide fashionable clothing to the ever-changing tastes of a younger demographic at an affordable price. Bershka continuously innovates and adapts to changing trends in the fashion industry.
In short, Bershka proves that it is possible to be at the forefront of fashion and be sustainable at the same time. The company’s vision is to offer fashion for everyone, everywhere, and it looks like it will continue to expand in the future and pride itself on its commitment to style.
