Fast-food chicken arrived in Barcelona with the opening of Popeyes, the first fast-food restaurant in the city owned by Burger King.
The chain, which specializes in chicken, arrived in the Catalan capital after its success in Madrid.
The secret of this restaurant’s success in Spain is its commitment to 100% fresh chicken, with animal welfare certification and sourced from Spanish farms.
And also to its preparation: the chicken is marinated for 12 hours in spices, following to the letter the recipe from Louisiana (United States). It is then battered daily by hand in the chain’s restaurants.
Popeyes was able to integrate very well with the economic, social and consumer taste changes in Europe in terms of food.
According to the study The State of Grocery Retail 2021, a food revolution has begun in the European market in the wake of the pandemic. The priority now is the traceability, quality and sustainability of each ingredient.
Now diners are looking for more fresh products, different gastronomic experiences with intense flavors. But above all, the guarantee of knowing what you are eating.
Popeyes: fast-food chicken
Popeyes is one of the largest chicken fast food chains. It has around 3,000 stores around the world, of which 45 are in Spain.
The goal in our country is to reach 200 locations by 2024.
Since it opened in Spain in 2019, the brand has not stopped growing. Today it is a benchmark in healthy and sustainable catering thanks to its commitment to fresh products.
