Nude Project is a Spanish fashion brand that has become more of a protagonist. Its third physical store in the Barri Gótic accumulates queues to enter, thanks to the fact that it captivated the Z generation with its “statement sentences”.
The brand has become known for its minimalist designs and eye-catching phrases printed on T-shirts, sweatshirts, caps, jewelry and bags.
Since its creation in 2018 by Bruno Casanovas and Álex Benlloch, the brand has attracted Generation Z and amassed nearly one million followers on Instagram and TikTok, including celebrities such as Lil Nas X, Drake and BadGyal.
The store at 37 Canuda Street is the third physical store that Nude Project has opened in Barcelona, after Madrid and Valencia.
At its opening and since early in the morning, it has accumulated long lines of customers. The store is located in the Gothic Quarter reflecting its urban style, neutral colors and minimalism.
The music played in the store is carefully selected and is part of the brand’s Spotify playlist.
The brand has built a loyal community through its social media presence and has created a welcoming experience for its customers, who can help themselves to coffee while they shop.
Queues to enter the “Nude Project”.
One of the reasons for the brand’s success is its ability to connect with its audience and create unique pieces that allow them to express themselves.
The phrases printed on the T-shirts and sweatshirts are controversial and have been widely shared on social media.
The brand has also created a special experience for the first 60 customers in each physical store, giving them a metal key as a status symbol and collector’s item.
It started with an initial investment of only 600 euros. Its growth has been rapid and it aims to expand to other European countries in the future.
The brand has positioned itself as the fastest growing brand in Spain, which shows that it has been able to connect with its audience and meet their needs.
Committed to the environment
Nude Project has also stood out for its commitment to the environment and sustainability.
In fact, they use organic cotton and recycled fibers to produce their garments, in addition to working with local suppliers and reducing the use of plastics in their packaging.
The brand has also launched an underwear collection, in collaboration with Spanish lingerie brand intimissimi.
Nude Project announced the launch of a fragrance line, with a focus on natural and sustainable ingredients.
The brand has become a benchmark for urban fashion and popular culture in Barcelona, throughout Spain and beyond.
What is the history of Nude Project
The fashion industry is constantly evolving, and new brands are emerging every day. Among them is Nude Project, a ready-to-wear fashion brand that has taken the fashion world by storm. Founded in 2018 by two friends, the brand has gained a loyal following of non-conformists who resonate with its purpose. In this article, we will delve into the history of Nude Project, exploring its background, purpose, history and growth. Join us as we discover the fascinating story behind this e-commerce streetwear retailer based in Barcelona, Spain.
Background of the founders
Two friends, Bruno Casanovas and Alex Benlloch, embarked on a journey to create something special that would appeal to non-conformists and risk-takers. With Bruno’s degree in fashion design and his experience as a stylist, and Alex’s degree in business administration and his knowledge of finance, they quickly formed a dynamic and ambitious team with a shared vision and goals.
Nude Project is a fashion brand that represents individuality, creativity and freedom. It is a brand that strives to make fashion accessible to everyone, regardless of their background. Composed of unique and modern collections, the team behind the brand draws inspiration from their own diverse experiences. This has allowed them to create something truly special and different from conventional fashion brands.
Rowing becomes fashionable in Barcelona
Brand purpose
Nude Project’s mission is to provide non-conformist people with fashionable clothing that allows them to express their true selves.
By producing high quality streetwear, Bruno Casanovas and Alex Benlloch aim to offer comfortable and stylish garments that give their wearers a sense of confidence and autonomy. In addition, the brand demonstrates a commitment to sustainability, using eco-friendly materials and practices to reduce the environmental impact of its garments.
At Nude Project, fashion is more than just a way to look good. It is a tool to help people express their personality and values. The brand’s founders have developed a range of clothing that allows its wearers to make a statement by feeling comfortable in their own skin. In addition, Nude Project is passionate about preserving the planet, carefully selecting materials and processes to ensure that its products are manufactured in an environmentally friendly manner.
The purpose of Nude Project is to provide clothing that allows people to express themselves and connect with others who share similar values. By offering stylish and comfortable streetwear, the brand hopes to empower its customers and promote sustainability. The brand strives to create clothes that are beautiful and do good, ensuring that its wearers can feel confident and express their true selves.
History of Nude Project
The genesis of this avant-garde brand is a compelling story. In 2018, two friends, Bruno Casanovas and Alex Benlloch, founded it with the goal of standing out from the crowd and attracting the unconventional pursuing their goals. Based on their own commitment and hard work, they created a brand that was distinct, special and spoke to the new generation of fashion aficionados. The first few months were full of challenges, as they had to combine their day jobs with the creation of the brand. But with perseverance and enthusiasm, the fruits of his labor began to show.
As their popularity grew, the duo decided to take a risk and open an online store. In 2019, they launched their Spain-based streetwear site, and the rest is history. Before long, Nude Project was a name recognized around the world, with people from all over looking to get their hands on their exclusive and exquisite clothing. Among its most popular items were its iconic sweatshirts, which sold 700 units every hour. The brand is currently expected to generate revenues of €2.5 million, and the founders could not be more delighted with its success. His story is a testament to what can be achieved with dedication, passion and a willingness to take risks.
Growth of the Nude Project brand
The brand’s success has been meteoric since its launch in 2018. In a short time, it has become a phenomenon among young people looking for something distinctive and extraordinary. Nude Project has been able to establish a community around itself by creating partnerships with various creatives and influencers, which has allowed it to reach a larger number of customers and increase its sales. It also has an extensive social media presence, especially on Instagram, which has allowed it to stay in touch with its target audience and showcase its products. Through social media, Nude Project has been able to build buzz around its brand, ultimately resulting in increased profits and a loyal customer base.
In addition, the quality of its products has also played an important role in the brand’s success. Nude Project has earned a reputation for offering stylish and comfortable garments that are affordable and of superior quality. Its sweatshirts, T-shirts and other items are made from the best materials, ensuring that they are strong and durable. In addition, they have also made efforts to be more environmentally friendly, thus attracting a greater number of environmentally conscious buyers. Combining style, quality and affordability, the brand has managed to distinguish itself in a saturated market. With revenues of 2.5 million euros and the sale of 700 sweatshirts every hour, it is clear that Nude Project is here to stay.
In conclusion, Nude Project is a ready-to-wear fashion brand founded by two friends with different backgrounds but a shared vision. The brand targets non-conformists who embrace their true desires and take risks. Since its inception in 2018, Nude Project has grown significantly as a streetwear e-commerce based in Barcelona, Spain, and is expected to generate revenues of €2.5 million. As the brand continues to thrive, it will be exciting to see what the future holds for Nude Project and its founders.
