The switching on of the Christmas lights in Barcelona is an event that marks the beginning of the Christmas season and also has a significant impact on the city’s economic activity. This year the lighting of lights in the city will be on November 23.
And from now on, Barcelona is getting ready to welcome one of the most special and awaited times of the year. As is tradition, the arrival of this holiday is announced with a luminous event that fills the streets and squares of Barcelona with magic.
The evolution of the Christmas lights switch-on in Barcelona
In previous years, Barcelona had opted to decentralize the Christmas lights switch-on, taking the magic to different districts of the city.
However, for this 2023 the initiative has taken a turn, returning to the heart of the metropolis, the emblematic Passeig de Gràcia. This decision not only highlights the beauty of this internationally renowned shopping area, but also seeks to boost economic activity in one of the city’s main commercial arteries.
The choice of the date for the lighting of the lights is no coincidence. The municipal government of Barcelona has decided that this magical event will take place on November 23, 2023, the same day as Black Friday.
This strategic choice seeks not only to kick off the holiday season, but also to take advantage of the shopping and discount fever that characterizes Black Friday to boost local commerce. In this way, a synergy is created that benefits both merchants and citizens who enjoy the festive lights and seasonal offers.
The importance of Christmas lighting: an event for the city and for commerce
Christmas lighting has become an essential element in the ambiance and festive atmosphere of cities around the world.
Barcelona is no exception and the lighting of lights has become an emblematic event that attracts thousands of people, both locals and tourists, looking to immerse themselves in the Christmas spirit.
But Christmas lighting goes beyond aesthetics. It also plays a key role in promoting commercial activity during the festivities.
Local merchants receive significant support from the Barcelona City Council, which subsidizes 75% of the total cost of the lighting. This not only helps to beautify the city streets, but also creates a welcoming and festive atmosphere that attracts more visitors and shoppers.
The Christmas lighting will not be limited only to Passeig de Gràcia; it will be extended to the main streets and squares in the center of Barcelona.
