The outstanding player of Barcelona Femenino, Alexia Putellas, has managed to boost her personal brand and open new horizons.
Despite a serious left knee injury that has kept her off the field, the player has made her way firmly into the business world.
While there are unknowns about her return and her participation in the next World Cup in New Zealand in July 2023, Putellas remains a sporting reference and has received several awards as the best player in the world.
Before the rise of women’s soccer, Putellas was the highest paid player at Barcelona Femenino, with a salary of around 150,000 euros per year, a figure that contrasts with salaries in men’s soccer.
By way of comparison, the minimum annual salary in the Spanish men’s league is 155,000 euros, while players like Robert Lewandowski of the Barcelona men’s team can earn that amount in just one week, and even more.
Alexia Putellas and her brand’s expansion
Putellas’ personal brand has attracted the interest of several brands and has established business partnerships with major companies.
Nike has been its sponsor since 2013 and along with the sportswear brand has been the most recognized in association with Spanish athletes.
In addition to Nike, Putellas is the image of Visa, Cupra (which also sponsors Barcelona), Hublot (a watch brand that has other prominent athletes) and other companies such as Martiderm and Allianz.
Putellas’ arrival as ambassador for Mango and Iberdrola has strengthened her presence in the business world.
Mango considers her an example of leadership and teamwork and together they seek to drive positive change.
In addition, Mango launched a solidarity T-shirt on International Women’s Day with the message “Girls should play as they want”, the proceeds of which went to Save the Children projects.
Women’s soccer salaries
Equal pay in men’s and women’s soccer remains a utopia, with minimum salaries for full-time players at 16,000 euros per year and 12,000 euros for part-time players.
After months of tension, the players decided to go on strike to demand an agreement that would allow them to make a living from the sport, as their conditions were similar to those of amateur athletes.
However, Putellas has managed to renegotiate her contract with the Catalan side without official figures having yet been revealed.
According to reports, his current salary could be around 650,000 euros per year, in addition to his advertising agreements and bonuses for objectives.
He has also experienced a significant increase in followers on his Instagram account, from 400,000 to 2.7 million, thanks to his sporting achievements and individual awards.
