Making a business known is not easy, especially in a city as dynamic and trendy as Barcelona. Therefore, to achieve it, it is important to take into account the potential of marketing. This offers various strategies that can help us in our objectives, as well as several ways to approach it, although the most used are those related to physical and digital marketing. Print your catalog at Helloprint and distribute it to potential consumers or invest in the social networks of your business; there are many alternatives that can be taken, although below we will focus on promotional strategies, key in the city of Barcelona.
Key marketing strategies in Barcelona
As we have already mentioned, the two types of marketing most used for their results are physical and digital. For both, in fact, different actions can be taken, depending on the type of business we are dealing with. Thus, restaurants and entertainment venues tend to promote their social networks, in order to reach their consumers, and events, large food chains and stores tend to combine it with physical marketing, using posters, catalogs and a long etcetera.
Physical marketing is that which includes direct and tangible promotional strategies, i.e. using media with which consumers can interact in a real way. Thus, these measures include, as already mentioned, the use of flyers, catalogs or posters and also customized products, including packaging. The aim is to increase the company’s presence on the street in a recognizable way that customers can identify and remember. In this sense, a clear example of the importance of physical marketing can be found in the different restaurant chains which, together with door-to-door sales, have understood the importance of personalizing the presentation of their products.
As for digital marketing, it has been boosted by the use of the Internet and social networks, and it is a rare business that has not created a virtual space. However, digital strategies are based on reputation, so a good investment and involvement are necessary to ensure success, especially in cities like Barcelona, where there is a lot of competition. For this reason, the figure of a Community Manager to manage the networks has become so necessary and it is common to see how many businesses, such as restaurants or nightclubs, have networks like Instagram where, in addition to posting photos of their dishes or parties, they have various sections so that consumers can see menus, upcoming events or participate in sweepstakes. All this with the combination of online ads that can be hired through platforms such as Google Ads, with the aim of increasing web presence and obtaining good ratings that, in turn, will encourage the arrival of more customers.
In summary, in a city as dynamic and competitive as Barcelona, the key to developing a project and positioning oneself in the market lies in the combination of various marketing strategies in order to gain a good reputation and to differentiate and stand out from the competition.
