Barcelona has recently been pleasantly surprised by several openings of “influencer” stores where customers queue up to get in.
The curious thing is that the Catalan capital has always been a benchmark in terms of gastronomic and fashion offerings.
However, in recent times, there has been a change in the trends of new store openings. Now, the locals who are fashionable and generate great expectation among the locals are the so-called “influencers”.
In fact, they are very popular thanks to the millions of followers they have on social networks.
The local “influencers” in Barcelona
Nude Project
Nude Project, is one of the examples. It is a Catalan brand that has achieved in only four years of history, half a million followers on Instagram.
A few weeks ago, its first physical store in the city of Barcelona (Canuda, 37) opened its doors. Customers arrived under the promise of an exclusive keychain and hundreds of them were seen waiting in a long line to get in.
The brand has managed to sneak into the closets of reggaeton greats such as Rauw Alejandro and Karol G.
Smash Hiro Burger
Another recent opening that has generated a lot of buzz is the burger joint Smash Hiro (Floridablanca, 148), owned by youtuber Esttik.
He has 4.46 million subscribers on his YouTube channel. On weekends, waits are more than an hour, all thanks to the lure of consuming a product with the “influencer” seal.
Stephen James Studio, another local influencer
But it’s not just about fashion and gastronomy. The new tattoo, hair and barbershop studio of model Stephen James (with 2.3 million followers on Instagram), has also opened its doors in Barcelona.
Elijah at the W Hotel (Plaza Rosa Del Vents 1) has become a place of pilgrimage for tattoo and fashion lovers.
NewYorker
In Diagonal Mar (Diagonal Avenue, 3), the NewYorker brand (with 1.1 million followers), debuts in the city with a macro space of 1,200 square meters of clothing.
The brand is known for offering young designs with urban and digital trends at very affordable prices.
Apparently, the new season of openings in Barcelona comes with the name of “influencer”.
These stores have millions of followers on social networks and when they open physical stores they have generated long lines.
This phenomenon, in addition to being a great business opportunity for influencers, is also a great opportunity for retailers who take advantage of the media hype to attract more customers.
Customers are attracted by the fame of these characters on social networks, causing hundreds of people to queue up to enjoy the products and services they offer.
