In a world where social media dictates trends and consumers are constantly looking for new and affordable products, the Normal store chain is setting the standard with its innovative approach to retailing.
Hailing from Denmark, this company has managed to capture the public’s attention by offering a wide range of viral TikTok products at irresistible prices.
Now, with the opening of two new stores in Barcelona, Normal is consolidating its position as a benchmark in the world of low-cost retail.
Normal and the attraction of viral products
Normal’s strategy focuses on capitalizing on the popularity of the products promoted on TikTok, the trendy social media platform.
From makeup to housewares to snacks, the store offers a wide variety of products that have caused a sensation on the platform. With well-known brands such as Maybelline, Milka and Gillette, Normal has become the ideal destination for those who want to experiment with the latest trends without spending a fortune.
What distinguishes Normal from other low-cost retail chains is its commitment to innovation and originality. Each week, the company introduces around 100 new products to its catalog, ensuring that every visit to its stores is a unique experience.
In addition, the company strives to inspire its customers through its dedicated TikTok trends section, where they show how to use the platform’s viral products in a creative and fun way.
Another highlight of Normal is the innovative design of its stores. With a maze-like format, Normal’s stores invite customers to explore and discover new products around every corner.
This unique layout not only creates a fun and exciting environment, but also encourages exploration and experimentation among customers.
Expansion in Barcelona and beyond
With the opening of two new stores in Barcelona, Normal is demonstrating its commitment to the Spanish market and its global expansion plan.
These new stores, located on Avenida Diagonal and in the La Maquinista shopping center, will offer Barcelona consumers access to Normal’s wide range of products and unique experience.
In a market saturated with options, Normal stands out by offering consumers a different shopping experience. With its focus on originality, innovation and accessibility, the chain is challenging retail industry norms and setting a new standard for ‘low cost’ retailing.
Since its first opening in Denmark in 2013, Normal has proven to be a key player in the European retail market, and its expansion into Spain promises to take this retail revolution to new heights.
