The fashion brand Shein opened an ephemeral experiential store of 750 square meters in the El Triangle shopping center in Barcelona.
It is a pop-up that will only be open until Saturday, July 29, 2023, offering a unique opportunity for fashion lovers to get up close and personal with its latest novelties.
The most striking feature of this ephemeral store is that for the first time, Shein will sell not only women’s clothing, but also men’s and children’s fashion. In addition, the store will feature a selection of decorative products, home gadgets and beauty products.
This pop-up store, named “Summer Vibes”, has been designed to offer consumers a new shopping experience and reinforce the connection with the brand.
To achieve this, themed spaces have been created, such as the “Beauty Corner”, where professional make-up artists will advise on Shein’s new beauty products.
There will also be an area called “DIY” that will allow you to customize and give a unique touch to the garments purchased in the store. And for game lovers, there will be a “Game Corner” with game machines and prizes.
Shein opened its ephemeral store in El Triangle
The ephemeral store will be divided into two floors, with a selection of women’s, summer and youth fashion occupying the second floor and part of the second floor. There will also be an XL space dedicated to plus sizes, showing the diversity of bodies that characterizes the brand.
Shein fans are used to waiting in long lines to enter its pop-up stores, as stock is limited and there will be no restocking. As a result, the El Triangle store is expected to attract many visitors during the days it is open.
To make the shopping experience a real party, Shein has scheduled DJ sessions in the evenings and will have a photocall to immortalize the moments in the store and share them on social networks.
Successful commercial strategy
The opening of this ephemeral store represents a new strategy for Shein to get closer to its public and offer them a unique shopping experience.
The Chinese brand seeks to continue to stand out in the world of fast and dynamic fashion, adapting to the trends and needs of today’s market.
With the success of its pop-up stores, Shein hopes to continue to captivate its followers and remain one of the most relevant fashion brands in the industry.
The idea of the ephemeral store of the king of “fast-fashion” was born in 2008 in the Chinese city of Nanjing, but it will only remain in the center of the Catalan capital, in the
It is a unique opportunity for fashion lovers to get close to the brand and enjoy its wide range of products.
