As part of the “Lo bueno lo tenemos en casa” campaign, the famous hazelnut spread brand Nutella launched a special edition dedicated to fifteen iconic places in Spain. Among them, Nutella dedicates labels on its packaging to Barcelona.
The new Nutella packaging, whose edition will run until June, will have the Montserrat massif in its photo, along with 14 other photographs of our country.
Other landscapes featured are:
- El Teide (Tenerife)
- La Albufera (Valencia)
- Macarelleta cove (Balearic Islands)
- Debod Temple (Madrid)
- Haro (La Rioja)
- Mijas (Málaga)
- Consuegra (Toledo)
- Picos de Europa (Asturias, Cantabria and León)
- Las Catedrales Beach (Lugo)
- Irati Forest (Navarra)
- Cieza (Murcia)
- Hondarribia (Guipúzcoa)
- La Rambla de Barrachina (Teruel)
- Meandro del Melero (Cáceres and Salamanca)
The 700 gram packs will be available to the public at traditional retail outlets at a price of 4.95 euros.
Nutella highlights Barcelona on its packaging
The beautiful photographs that appear in the packaging of this special edition, encourage you to discover corners of Spain that some of us do not know and that are very representative of our majestic landscapes.
Rivers, beaches, mountains, colorful, beautiful views. It’s all a reminder to value what we have at home and that there is no need to look outside.
The Italian company usually makes special editions on the labels of its bottles, but especially on special dates such as Christmas.
Now it does so to remind us that when we return to normality, the beautiful Spanish geography is there for our delight.
