Fry House has done it: it has found the exact gap that existed in Barcelona’s gastronomic scene to offer something new and exciting. This new chain, which emerged in June, has captivated palates with its Japanese-style chicken burgers, and now, thanks to a collaboration with Glovo, they will bring this culinary experience directly to their customers’ doorsteps.
The Japanese food craze in Barcelona
Japanese cuisine has a special magnet in Barcelona. Sergi Villaubí and Ken Umehara, the masterminds behind Fry House, know this well. Villaubí, an entrepreneur with vision, and Umehara, a chef from the prestigious Hoffman School, share a mission: to offer the tastiest and most authentic chicken burger you can imagine.
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With every bite, you can feel the attention to detail and the high standards of Japanese culture. Ken Umehara explains it with enthusiasm: it is about distancing from the typical chicken burgers and betting on something different, following the original Japanese recipes of marinating and frying. The goal is to surprise and delight.
A menu full of surprises
At Fry House, the culinary offer aims to captivate both locals and tourists. In addition to its classic Japanese chicken burgers, the menu includes creative options: a vegetarian version, a spicy one, one with a unique Japanese “dirty” sauce, and for the more daring, the “dirty American” one complete with bacon and cheese.
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The sides are no slouch. Imagine homemade fries that remind you why you love fast food. Add to that crispy Japanese-style fried wings and an innovative Karaage & Chips, a version of the classic fish & chips, but with chicken.
And to close, the appetite is not complete without something sweet. At Fry House, a cheesecake rounds out the dining experience, leaving diners wanting more.
Moving borders with delivery
The partnership with Glovo is strategic. Fry House aims to extend its unique flavors throughout Barcelona, using the platform to reach more customers who want to enjoy from the comfort of their homes. They want to conquer palates and, little by little, position themselves as the benchmark of Japanese fast food in the city.
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However, they do not intend to stop there. With an ambitious future ahead of them, Fry House is already planning to open more restaurants in Barcelona before making the big leap to Madrid. The vision is clear: to expand its presence and continue innovating in the gastronomic scene.
A concept with a bright future
Fry House’s first location, located on busy Carrer de la Unió, number 13, has been a magnet for curious foodies and food lovers wanting to try something new and exciting. As Fry House expands its reach with home delivery, demand is expected to grow exponentially.
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This focus on quality and authenticity makes the difference, betting on an emerging market that seeks unique experiences in the world of fast food. Fry House is not just another burger joint. It is the first of its kind in Barcelona to combine the best of two worlds: the speed of fast food and the exquisiteness of Japanese culinary art.
Will Fry House be able to keep up the pace and continue to captivate the demanding Barcelona public? Everything points to yes. With its innovative offerings and the backing of the gastronomic community, Fry House is well on its way to becoming a household name, not only in Barcelona, but also throughout Spain.
