In 2024, commercial premises have consolidated their position as the most profitable asset in Barcelona, surpassing housing, offices and garages. In a context marked by regulations that have limited opportunities for profitability in the residential market, investors have found in commercial premises a safe and attractive haven. Barcelona, with its vibrant tourism and solid urban infrastructure, is positioned as an epicenter of opportunities in this sector.
Why are commercial premises so profitable?
One of the keys to the success of commercial premises in Barcelona is the flexibility in setting rental prices. Unlike the residential market, where rents are strictly regulated, the commercial market allows for a more open negotiation between landlords and tenants. This model offers more attractive deals, boosting investor profitability.
In addition, the peripheral areas of the city have gained prominence. While areas such as Paseo de Gràcia or Portal de l’Àngel are known for their high prices, the outlying neighborhoods present a perfect balance between cost and return. In these areas, lower prices allow for higher profit margins, which attracts savvy investors looking to maximize their return.
Prime zones and commercial hubs: a safe bet
The most recent study highlights that in prime areas, such as Paseo de Gràcia, yields range around 3%. However, in less central areas, these figures can exceed 6.5%, making these premises much more attractive investment options. In addition, neighborhood shopping areas, such as Carrer de Sants, Gran de Gràcia and Passeig de Fabra i Puig, have registered occupancy rates of over 90%. This phenomenon responds to two factors: the constant demand from large brands seeking visibility in busy areas and the growing interest in local businesses in more residential areas. The latter, with more affordable rental prices (40-60 €/m² per month), offer opportunities for both small businesses and investors.
What are investors looking for?
In terms of size, premises between 80 and 200 square meters account for 43% of demand, followed by those under 80 square meters. This range covers the needs of most businesses, from neighborhood stores to franchises. The service sector continues to lead demand, driven by the economic recovery and increased tourism. From cafés to gyms, commercial premises in Barcelona have adapted to the changing needs of the market.
Tourism and locals: a perfect combination
The role of tourism in Barcelona’s economy is undeniable. Millions of visitors arrive each year in search of unique experiences, from strolling the shopping streets to shopping in exclusive stores. This constant flow of tourists not only boosts the sales of businesses, but also reinforces the profitability of local businesses. In this context, commercial premises have become an indispensable asset for international brands seeking to capitalize on the influx of tourists. This not only strengthens the local economy, but also positions Barcelona as a key destination for commercial investment in Europe.
The impact of new market dynamics
The increase in demand in peripheral areas also reflects a change in market dynamics. Areas traditionally ignored by investors now offer superior returns, thanks to a perfect balance between lower costs and a growing influx of consumers. On the other hand, some premises have begun to be converted into housing due to the shortage of rental apartments. However, landlords are still finding higher profits in commercial rentals, especially in the most exclusive areas. In Paseo de Gràcia, where 97% of the premises are occupied, prices can exceed 300 €/m² per month, standing out as one of the most lucrative areas.
Outlook for the future
Looking ahead, the commercial property market in Barcelona presents unique opportunities for investors. Price stability and high demand guarantee a steady flow of income, while flexibility in negotiation allows for adaptation to market changes. In addition, with the continued growth of tourism and economic recovery, Barcelona is positioned as a key city for business development. From prime areas to neighborhood commercial hubs, the diversity of options makes the retail market attractive to both large brands and small entrepreneurs.
The most profitable asset
At a time when regulations have reduced opportunities in the residential sector, commercial premises stand out as the most profitable asset in Barcelona. Their flexibility, high demand and connection to tourism make them a safe and lucrative investment. Whether in the center or on the periphery, these spaces continue to offer golden opportunities for those seeking to maximize their profitability in a competitive market.
