Catalan fashion brand Mango is booming, and now it has taken a bold step by partnering with iconic British designer Victoria Beckham. This collaboration not only seeks to raise Mango’s cache, but also to expand its presence in key markets such as the United Kingdom and the United States.
The news comes shortly after Mango announced a new strategic plan aimed at increasing brand value, opening more stores and doubling its profits in two years. The partnership with Victoria Beckham marks the beginning of this ambitious plan, which aims to propel the brand into new horizons.
According to Luis Casacuberta, Mango’s product and sustainability director, the choice of Victoria Beckham as a partner is based on the shared values between both parties. From aspirationalism to a focus on quality and signature style, the British designer embodies the attributes that Mango seeks to project in its brand.
Mango and Victoria Beckham in a stunning collection
The resulting collection, consisting of nearly 40 garments and 15 accessories, will be available in stores in 26 countries and sold online in 90 markets. Casacuberta expects the collection to be a resounding success, and the enthusiasm shown by Mango workers interacting with the garments supports this expectation.
What is most remarkable about this collaboration is the combination of craftsmanship and high technology that both parties bring to the project. Although Mango is a large company, it has managed to maintain an artisanal approach in the production of its garments, thanks to a team of more than 500 people dedicated to product development.
This fusion of craftsmanship and innovation is one of the reasons for Mango’s continued success in the fashion market.
The partnership with Victoria Beckham will not only boost Mango’s sales, but also consolidate its position in the international fashion industry. With a clear vision and an unwavering focus on quality and design, Mango is poised to conquer new territories and elevate its status as one of the world’s leading fashion brands.
Anticipated success
One of the keys to the success of this collaboration lies in Mango’s ability to combine traditional craftsmanship with modern technology. With a team of more than 500 people dedicated to product design, production and marketing, Mango has managed to maintain a handcrafted approach amidst its global growth.
This fusion of craftsmanship and technology has enabled the brand to maintain high standards of quality and design, while driving growth in all product categories.
The partnership between Mango and Victoria Beckham represents a step forward in the brand’s ambitious growth strategy.
