After overcoming an electrical blackout that kept it closed for months, the historic Alpuente churrería in Barcelona is preparing to delight its followers and new customers once again.
In Barcelona’s vibrant gastronomic scene, where traditional flavors and culinary trends intertwine, stands the iconic Alpuente churrería.
With more than 65 years of history, this establishment has witnessed the evolution of the city and more recently, a boom made famous by TikTok.
The churrería Alpuente, located at 161 Ribes Street, has been a family business that has endured over the years.
It is known for its traditional churros and porras, fried in olive pomace oil mixed with EVOO and for its cozy atmosphere that invites you to enjoy these delicacies with a good coffee.
With its reopening scheduled for the end of September, the Alpuente churrería is ready for a new chapter in its history.
The rise of Alpuente churrería on TikTok: from 0 to 75 million views
The story of churrería Alpuente is one that demonstrates the power of social networks and virality in the digital age. Juan Alpuente, owner of the business, decided to take advantage of the growing popularity of TikTok to promote his churrería. The results were surprising.
The churrería’s profile on TikTok accumulated close to 40,000 followers and more than 75 million views. The videos of Juan Alpuente sharing his experience in the world of churros and porras went viral, attracting the attention of food lovers from all over the world.
People from different countries have visited the establishment after watching his videos on TikTok, which has led to a 20% to 30% increase in business profits.
Problems with the light
The churrería’s fame and success were threatened by an unexpected electrical problem. Juan Alpuente, like any churrero, needed electricity to be able to work.
When he asked the Barcelona City Council to install an electric meter, he did not expect that this would trigger a series of events that would leave him without electricity and unable to work.
The City Council had apparently installed the electricity meter incorrectly, connecting a cable from the churreria to a street light and then to the meter box.
This faulty installation was discovered by an Endesa inspector, who cut off the churrería’s electricity, leading to its closure for almost two months.
Despite this unexpected challenge, Juan Alpuente did not give up. His determination and the help of a supporter who worked at Endesa paved the way for the churrería to reopen. With the cable reconnected and electricity restored, Alpuente is ready to welcome his customers again.
