The Mobile World Congress in Barcelona returned to overcome the pandemic and continue to be the international benchmark for business and technology.
It will be at the city’s Fira until March 3, 2022, with the physical presence of executives from different companies and visitors bringing the exhibition stands to life.
The slogan of this “reunion” is “Connectivity Unleashed”, but neither 5G, nor the metaverse nor artificial intelligence will be the protagonists of this Mobile World Congress 2022.
The protagonist in this edition is “normality”.
Estimated figures for the Mobile World Congress in Barcelona
With the return to on-site attendance, around 60,000 people are expected to visit the event, according to forecasts by the GSMA, the association of operators organizing the event.
This number of visitors would be double that of last year.
It is estimated to generate an economic impact of some 240 million euros.
Pass prices range from 769 to 4,614 euros.
The Gran Vía venue of the Fira de Barcelona in L’Hospitalet de Llobregat has filled its seven pavilions with 1,500 exhibitors.
It also has more than 1,000 speakers, 95% of whom present in person.
From the beginning to the end of the event, the attendance has been marked by strict sanitary measures.
A Covid passport, mandatory use of masks and certification of having passed the disease or a negative test are required for entry.
Around the event, the hotel and gastronomic sector of the city has been reactivated.
