Victoria’s Secret, the iconic lingerie and beauty brand, is preparing its grand entrance into the heart of Barcelona with the opening of its largest store to date.
Located at the prestigious Paseo de Gracia number 11, this flagship store will occupy a large space of more than 600 square meters (previously occupied by the Natura store), making it one of the most outstanding shopping destinations in the city.
This strategic move represents an important milestone for Victoria’s Secret in Spain, as it will be the first store in Barcelona to offer the brand’s complete collection.
Until now, Victoria’s Secret’s presence in Spain had focused mainly on the sale of perfumery and cosmetics, but with this new store, customers will have access to a full range of intimate apparel and home goods, thus expanding the brand’s offering in the country.
Victoria’s Secret consolidates its presence in Barcelona
The location chosen for this new store is no coincidence. Located on Paseo de Gracia, one of Barcelona’s most exclusive and busy streets, this store joins other key Victoria’s Secret locations in Spain, such as La Maquinista and Maremagnum in Barcelona, as well as Gran Via in Madrid.
With this new opening, the brand seeks to consolidate its presence in the Spanish market and offer its customers a unique and complete shopping experience.
This new store will mark a milestone for Victoria’s Secret in Barcelona, as it will be its first flagship store in Barcelona, offering the brand’s complete collection. Until now, Victoria’s Secret’s presence in Barcelona was limited to smaller stores in the city.
Behind this operation is the Italian company Percassi, franchisee of Victoria’s Secret and Kiko Milano in Spain, in collaboration with Generali Real Estate, owner of the premises previously occupied by the firm Natura.
This agreement reflects the confidence and commitment of both companies to the growth and expansion of Victoria’s Secret in the Spanish market.
The arrival of Victoria’s Secret on Paseo de Gracia marks an exciting moment for fashion and beauty lovers in Barcelona.
With its wide range of high-quality products and its recognized focus on elegance and style, the brand promises to deliver an exceptional shopping experience for all its customers. In addition, this opening creates employment opportunities and contributes to the economic dynamism of the city.
With these new openings, Victoria’s Secret seeks to further expand its presence in the Spanish market and offer its customers a unique and complete shopping experience. It is the brand’s commitment to its Spanish customers and its confidence in the potential of the local market.
